The Objectives:
- Set Eagle Brae as one of the UK’s top eco holiday providers.
- To drive their eco wilderness ethos and experience via all marketing channels to the high standards that the brand demands.
- To make Eagle Brae an influencer online in its own right.
- Maintain their 94% occupancy level status and all 5-star reviews online.
- To drive their eco expectations in striving to be a fully eco and self-sufficient holiday destination, whilst encouraging their guests to follow suit.