Eagle Brae

The Objectives:

  • Set Eagle Brae as one of the UK’s top eco holiday providers.
  • To drive their eco wilderness ethos and experience via all marketing channels to the high standards that the brand demands.
  • To make Eagle Brae an influencer online in its own right.
  • Maintain their 94% occupancy level status and all 5-star reviews online.
  • To drive their eco expectations in striving to be a fully eco and self-sufficient holiday destination, whilst encouraging their guests to follow suit.
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The Strategy:

  • Coherent SEO strategy – delivering quality monthly content to drive the keyword reach and quality of the offering. Supporting customer journeys and guiding decision-making.
  • Delivering influencer-style social media content across multiple channels including TikTok, which is growing rapidly.
  •  Ensuring a consistent stream of press stays and influencer reviews – which has made Eagle Brae our most powerful client in terms of referrals to the site and conversions from this stream.
  • A highly targeted and managed PPC strategy, driving awareness and bookings from carefully selected markets.
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The Results:

  • 102% growth in traffic to site (approximately 13k in quality site hits per month)
  • By year 2 Eagle Brae had firmly established themselves on the map, bringing a 94% average occupancy rate. Revenue grew 127% year on year.
  • Eagle Brae is thought to be the only TripAdvisor client with 100% 5-star ratings in the UK, and possibly the world. It is a flagship self-catering offering. We work hard to ensure it retains this status.
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