The Objectives:
- Working together as a team now for over 10 years, our objective is always to increase market share and customer quality in a competitive environment
- Seven years into our relationship, we lost the tender to another agency. Sadly for Kingsmills Hotel, this damaged their returns, and the relationship did not work for them. Within 12 months, we took this wonderful hotel back on, rebuilt their website and began work to re-fix all the SEO work damaged from the move. It took us a further 12 months to resolve, but it was worth it with a growth of 44% year-on-year, and subsequent strong growth each year from there on
- Support the Revenue management team with data and insights on market behaviours and trends. And support their super new marketing manager to take over the management of the hotel affiliate marketing program
- Drive PPC (online advertising) growth through Google Ads, Microsoft Ads, Social Ads and the Meta channels