Content Strategy Blogs
App Marketing Strategy & The Importance Of Going Mobile
The COVID-19 pandemic has greatly accelerated the need for a coherent app marketing strategy. As such, there has never been a more important time for hospitality businesses to consider going mobile. But where to start? Well, the best place is to start with the customer. Who are you targeting? let’s put their shoes on and […]
Find out more >>Optimising Online Conversions With User Testing
We all want our website to stand out among our competitors! So, we spend lots of money hiring specialists to design the most wonderful websites for us. But, do we invest as much time and thought into the user journey? Website user testing is so important in ensuring we deliver what our customers need to […]
Find out more >>Our Tips for Writing a Great Blog Post
Want to Know How to Write a Good Blog Post? Here at POSH Communication, we manage blogs for a range of different websites. And we write a LOT of blog posts! Blogs are a fantastic way of adding regular, fresh content to your website, which can improve your search engine rankings. They can also help […]
Find out more >>Effective Content Marketing: 3 Ways To Renew, Refresh and Recycle Content
The aim of the content marketing game is simple – engage with new and existing customers, drive traffic to a website and inspire sales. But after hours spent researching a topic, creating great content and optimising said content for search engines, it seems a shame to only share it once. Great content, like all great […]
Find out more >>Measuring Online Performance: The Key To SEO Success
When it comes to measuring online performance, we all know there is one metric that every client/manager/CEO/board of directors wants to know – what was the ROI? In other words, how much money did we invest, and in turn, make? And while a simple ROI calculation can quickly tell you just how profitable your online […]
Find out more >>User Friendliness – To Read or Not to Read
Read easy with our SEO tools and tips Gone are the days where we stroked Googles back with a soft feather of content stuffed with keywords. As search engines have evolved, what they are looking for has changed significantly. Now it is all about UX (User Experience). And rightly so! At the end of the […]
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