The Objectives:
- Launch a new hotel and brand – the sister hotel of an already established long-term client of POSH
- Design a luxury-feel website, that stands out from the hotel’s high-end competitors, ensuring it exudes luxury and sets the scene for its targeted clientele
- Grow the brand quickly as a core market competition in the high-end 5-star market.
- Drive the brand’s high-end messaging and make it a desired product online
