Venachar Lochside case study

The Objectives:

Increase brand reach to drive exclusive hire weddings venue
Increase weddings conversion at each step of the sales process
Boost sales post-COVID rush
Ensure the longevity of the business, and reduce gaps / stop firefighting
Extend the wedding season and fill winter gaps and drive winter revenue

The Strategy:

Put coherent reporting structure and data capture processes in place
Analyse this data and design a bespoke strategy to capture opportunities and resolve issues/weak areas
Set up a high-level SEO (Search Engine Optimisation) & PPC (Online Advertising) strategy to drive brand reach/increase quality enquiries / and protect the business long term
Set up a campaign plan for off-peak months to drive organisation, planning ahead and winter revenue.

Contact Use

The Results:

Within 3 months enquiries to the site had trebled
Within 5 months sales were elevated by 53% per month
7 months on enquiries increased 573% year on year and sales are ahead of target
Pain points within the internal sales processes were clearly identified
Profitability and strategy around increasing this were identified and maximised

We did quite a bit of free work initially for this client to help speed up the process. It paid off well.

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