strategy Blogs

Performance marketing is a type of online marketing and advertising where advertisers only pay when a certain type of action happens. This could be a click, a sale or a download. It’s all data-led, meaning it requires a focused strategy from the outset.

Being an SEO copywriter is a job where no two days are the same. One minute you’re writing about artisan coffee, the next, it’s pressure washers. It’s just how things work in this often misunderstood role within digital marketing. It’s probably why I always get asked what my average day looks like. So, let’s break […]

As we write this in the middle of 2025, the rise of ChatGPT and other AI tools seems only to be accelerating. As with any new technology, there are concerns about what this means for the future of websites and their content.

When you work with us at POSH, you can be sure of a personalised approach to ensuring your company gets what it needs.

As 2023 draws to a close, we’ve seen the Scottish hospitality industry change over the year. Here’s a rundown of what we’ve seen – and where we think 2024 will take us.

Our SEO services in Glasgow mean that we can be as niche or global in finding the right balance for your website between local customers and international travellers.

Are you looking for an SEO agency in Edinburgh? One to help increase your website’s visibility on Google? Try being a bit POSH.

One of the best things about working in the hospitality sector is seeing all the new hotel innovations and opportunities that arise each year. Here are 6 of our favourites.

Are you finding it hard to reach potential clients? Do you find that other newer businesses are poaching your work? Are you unsure how to stem the tide? Well don’t worry – we can help.

Have you lost access to your business Facebook page? This can happen for many reasons. Often it is because whoever was running it has left the company without handing back admin control.

Hotel SEO management is one of the most important aspects of maintaining a strong presence online. So how do you make sure Google knows who you are and what you do?

Every hotel, from budget-friendly accommodation to five-star grand castles, needs its own unique online identity. Standing out to your potential customers is key, and so you will be looking for a hotel website developer that understands this.